View Our Website View All Jobs

Digital Strategist

This role will focus on developing digital marketing solutions for our Fortune 500 clients. The ideal candidate is someone with a deep understanding of mobile solutions, a love of marketing, and a passion for presenting ideas.

Responsibilities:

  • Understand the mobile technology stack for consumer marketing
  • Understand the client’s business and quickly identify digital solutions
  • Provide appropriate and proactive client counsel that capitalizes on digital solutions
  • Help identify, deliver and operate mobile solutions across the marketing business, as well as build strong and lasting partnerships with clients
  • Unlock value by capitalizing on consumer mobile marketing capabilities, including services, AR/VR, scanning, IoT and machine learning
  • Work with the consumer marketing IT team as well as various marketing teams to road map desired system functionality, deliver scalable capabilities and support the systems used in marketing
  • Translate user requirements into technical solutions that drive up differentiation or quality of marketing
  • Introduce and evangelize agency digital capabilities emphasizing mobile, second screen and social innovation
  • Build solid relationships both with client marketing and IT teams
  • Analyze metrics and data toward actionable recommendations that increase client ROI
  • Deliver formal and informal presentations to help win and educate clients, prospects and internal teams
  • Propose and direct proof of concepts for new mobile technologies which could result in differentiating capabilities for marketing
  • Lead the transition of new mobile technologies into repeatable/usable frameworks
  • Recognize and pursue growth opportunities on existing accounts
  • Support Business Development efforts with creative and strategic outlines
  • Develop proposals, presentations and case studies
  • Work collaboratively with client to deliver solutions on time and within budget

Requirements:

  • 7+ years of hands-on Mobile experience, 2+ years agency experience
  • Direct experience and deep understanding of digital marketing channels
  • Solid knowledge of Marketing business models and technology, including native mobile apps, content management, digital asset management, consumer database solutions, campaign management, marketing communications systems like email service or SMS capabilities, mobile app capabilities such as push notification and mobile wallet functionality, augmented reality and proximity marketing capabilities.
  • Expertise in working with iOS and/or Android
  • Possess solid knowledge of, and passion for, emerging technologies
  • Proven experience with complex applications, supported by mobile & web solutions
  • Experience in setting architectural direction and successful track record of delivering strategic solutions
  • Understanding of mobile best practices and design trade-offs, with the ability to communicate design choices in business terms
  • Strong customer focus and push for value & improvement
  • Strong focus on high-quality mobile UX/UI
  • Aptitude and interest to quickly learn new and emerging technologies
  • Excellent communication, presentation & leadership skills
  • Ability to self-motivate and self-manage
  • Functional/Technical Qualifications

Required:

  • 7+ years managing large scale products or programs, 5+ years in consumer mobile technology or marketing systems
  • Experience in dev-ops delivery/support models as well as iterative software delivery methodologies – Agile, SCRUM, etc.
  • Ability to develop, test and deploy mobile app functionalities according to project specifications and development standards
  • Experience analyzing a feature in production using analytics and experiments
  • Knowledge of third party SDK integrations
  • Preferred:
  • Bachelor’s degree in Management Information Systems, Computer Science, Engineering or related field preferred
  • Experience in Java, Kotlin, Swift, OOP (Object Oriented Programming) programming paradigms
  • Experience with Continuous Integration/Delivery tools such as GoCD/Jenkins or Bamboo
  • Proficiency in GIT, Bitbucket, and other source code versioning solutions
  • Experience in Test Driven Development (TDD), automation with Appium/Espresso/XC UI Test
  • Experience in building framework/SDK
  • Experience in building AR/VR

CSE is now You Are Here (YAH), find out more at yahagency.com.

 

Read More

Apply for this position

Required*
Apply with Indeed
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

150