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Public Relations Manager

Responsibilities:

  • 50% of time will be spent supporting sponsorship initiatives for a key wireless client
  • Develop PR/communication strategy
  • Work with Account Management team to uncover PR opportunities
  • Drafts external communications related to client’s initiatives including plans, press releases, presentations and talking points for spokespeople for various events and press conferences
  • Develop strong working relationships with client PR team
  • Arm client PR team with the information they need to pitch to media
  • Assist in sponsorship storytelling for client recaps
  • Establish and report on measurable objectives for PR coverage, value and ROI
  • 50% of time will be spent supporting YAH PR initiatives and other client needs
  • Manage, build upon and ensure communication strategy and overall vision is consistent and reflects YAH’s vision
  • Develops and implement programs to raise visibility and increase engagement with YAH’s brands across multiple communication channels
  • Drafts external communications related to YAH initiatives including plans, press releases, presentations and talking points for spokespeople for various events and press conferences
  • Counsels on public relations and social media activities and opportunities designed to extend the reach of the campaigns
  • Reviews and approves messaging/posts and additional content developed for external and internal campaign social media channels (i.e. videos, social graphics, etc.)
  • Work with Account teams on awards submissions for their clients
  • General
  • Creative ability to generate new ideas and influence press and media coverage in a tailored way across all outlets
  • Develop and maintains relationships with journalists, bloggers and online press, as well as key influencers
  • Conducts outreach to national and local press across all media
  • Collaborates with counterparts within YAH and Cooper Holdings to leverage full agency capabilities on behalf of clients

Requirements:

  • Bachelor’s degree with minimum of 4 years related work experience in Public Relations field and/or journalism
  • Agency experience is a preferred
  • Ability to work independently and in a cross-functional team environment
  • Strong presentation, communication and writing skills
  • Ability to work on multiple projects simultaneously and manage large work flow within time constraints
  • Must possess strong work ethic and thrive in a fast-paced, dynamic work environment 

*CSE is now You Are Here (YAH), find out more at yahagency.com

 

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